Privacy Notice

Effective Date: 04-01-2023

Entrata Insurance Agency, LLC. (collectively, "ResidentInsure", "we", "us", "our") are committed to protecting individual privacy and maintaining the trust of our customers who purchase a policy or other services through us ("Customers"), business clients of us or our parent company, Entrata, Inc. (“Clients”), and visitors to our websites (collectively, "Visitors"). It is important to us that we provide transparency regarding our collection, use, and disclosure of Personal Information (for purposes of this Privacy Notice, we use the California Consumer Privacy Act’s (“CCPA”) definition of “Personal Information”).

To help us meet this commitment to you, we have created this Privacy Notice ("Privacy Notice"). This Privacy Notice governs data protection matters across our suite of products and services (collectively, the "ResidentInsure Platforms" or "Platforms"), including data provided by Visitors to the websites we control and that link to this Privacy Notice ("ResidentInsure Site"). This Privacy Notice, along with our Terms of Use, form an integral and binding part of our relationship with you.

Please Note: This Privacy Notice does not contemplate any processing of Personal Information covered by the EU General Data Protection Regulation (GDPR).

This Privacy Notice describes how we use, share, and protect the Personal Information of Customers and Visitors who visit the ResidentInsure Site. It also describes the rights and choices regarding use, access to, and correction of Personal Information available.Important to Note:ResidentInsure provides its Platforms for use by our Clients, which are typically residential and commercial real estate property managers and property owners. Our Clients use our Platforms to manage the administration of renter’s insurance to its tenants. Any use of Client Data by us is carried out pursuant to an agreement (and/or our applicable Terms of Service) in place between ResidentInsure and our Client.If you, as a Customer or Visitor, have any questions or concerns about the data handling practices of an ResidentInsure Client using our Platforms to process and store your personal information, please contact the relevant Client directly.Finally, Our ResidentInsure Site may contain links to other third-party websites. The information practices and content of such third-party websites are governed by their own privacy notices. We encourage you to review the privacy notices of such third-party websites to understand their information practices.

We may collect Personal Information in various ways, including in connection with your application for a quote, to process and manage your insurance policy, offer you additional products and services that we think may be of interest to you, for analytics purposes, and when you contact our customer services; or in connection with your inquiries and communications with us. We may also collect Personal Information from other sources, including Clients and data companies.We have created the following table to help you understand the categories of Personal Information that we are responsible for, and process:

Specific Types of Personal Information
Why We Collect It – Our Purposes
Customer Information
Categories of Personal Information
Contact Information: First and last name, email address, phone number, residence information.

Insurance Details: Insured unit number, lease period, co-occupants (co-residents, co-tenants), bank account, credit/debit card

Operational Data: Transactions, policy coverage levels, account balances, billing information, sales, purchases, uses, supplier information, credentials to online services and platforms, and electronic content produced by individuals using company systems, including online interactive and voice communications such as through email, phone or, network sessions.
Directly from our Clients and from you.
Communicate with Customers for the purpose of supporting our contractual relationship. This includes:

Informing Customers about our various insurance products and services, and providing access to our Platforms where the Customer sets up an account with us.

Tracking and responding to Customer’ inquiries, reviews or correspondence regarding products and services.

Administering Customer account(s).

Providing and improving our customer service.

Facilitating communications generally in the context of our business activities.

Sending administrative information to Customers, such as changes to our terms, conditions and policies.

Enforcing our Terms of Use and any other contractual terms and conditions that govern the relationship between ResidentInsure and our Customers.

Continuously improving, customizing and personalizing our Platforms.

Analyzing and improving the safety and security of our Platforms.

Connecting with vendors via APIs to allow vendors to provide specific services directly to Clients.

Carrying out machine learning, data extracting and loading data in data warehouses, in order to support ResidentInsure enterprise software, data access, modifications, operations, and provide access to third parties via secure integrations.
Prospective Customer Data
First and last name, email address, employer, phone number, residence information.
Directly from Prospective Customer.
Contact prospective Customers. This includes:

For marketing purposes, such as re-engaging with prospective Customers who have expressed an interest in our Platforms.

Administering account access to our Platforms.

Responding to inquiries, for example, when you send us questions, suggestions, compliments or complaints, or when you request further information about our services
Prospective Client Personnel Data
First and last name, email address, employer, phone number (work), physical address (work), job title.
Directly from Prospective Client Personnel.
Contact prospective Clients in order to set up demos of our Platforms. This includes:

For marketing purposes, such as re-engaging with prospective Clients who have expressed an interest in our Platforms.

Administering account access to our Platforms.

Responding to inquiries, for example, when you send us questions, suggestions, compliments or complaints, or when you request further information about our services
Contact Information: Name, company, business address, business email, business telephone.
Directly from Visitors to our Site.
Provide you with our newsletter and/or other marketing materials and facilitate social sharing with your consent or where we have a legitimate interest. This includes:

Sending you marketing related emails, with information about our services, new products and other news about our company.

Facilitating social sharing functionality that you choose to use.


We do not use Personal Information for purposes that are materially different to the purposes for which they were originally collected, as set out in Section 2. If these purposes change in the future, we will provide you with notice and a request to consent to (or an opportunity to opt-out of) this new use where so required by applicable law.“Do Not Track” Notice: “Do Not Track” is a preference that you can set in your browser to let websites you visit know that you do not want them collecting certain information about you. ResidentInsure does not currently respond to, or honor, Do Not Track signals or requests from your browser.

We will not disclose any personal information that we collect from you to any external parties except as indicated below (for CCPA purposes, all of the below categories of data recipients are classified as Service Providers or Third Parties, as those terms are defined):


We do not knowingly collect personal information from children under the age of seventeen (17) without authorization by a holder of parental responsibility. If you believe that we may have collected personal information from or about a child under the age of seventeen (17), please send an email to with the subject line "Personal Data of a Minor.”

We seek to use reasonable organizational, technical and administrative measures to protect Personal Information within our organization. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. Where we have given you (or where you have chosen) a username and password (either as a Client or an End User) to access our Platforms, you are responsible for keeping this information confidential and preventing unauthorized access to your account. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us in accordance with the "How to Contact Us" section below.Where we collect your payment card information, we will comply with all applicable Payment Card Industry Data Security Standards (PCI-DSS).

We retain personal information for as long as needed or permitted in light of the purpose(s) for which they were obtained and consistent with applicable law. The criteria used to determine our retention periods include:


Where you have set up an account on one of our Platforms through our Clients, it is up to you to keep your personal information up to date. If you are unable to update your personal information, please contact our relevant Client with which you have a primary relationship. If our Client is unable to assist you, we will endeavor to assist our Client with updating your information.

The information and rights in this section apply specifically to California residents.

In compliance with the California Consumer Privacy Act (“CCPA”), ResidentInsure does not sell, trade, or rent any Personal Information, nor have we done so in the preceding twelve months.

ResidentInsure has not sold the Personal Information of minors under 16 years of age without first attaining affirmative authorization.

California residents are entitled to contact us to request information about whether we have disclosed Personal Information to third parties for the third parties’ direct marketing purposes.Currently ResidentInsure does not disclose Personal Information to third parties for their direct marketing purposes. Thus, upon receipt of such a request by a California consumer, and as required by California state law, we will respond with either (1) a confirmation that we have not disclosed any Personal Information to third parties for their direct marketing purposes in the previous calendar year, or (2) if our practices have changed, provide a list of all third parties to whom Personal Information was disclosed for their direct marketing purposes in the preceding calendar year, whichever is relevant. California consumers may request further information about our compliance with this law by emailing us at

Under the CCPA, California consumers have various rights regarding the Personal Information that we collect and process using ResidentInsure’s platforms.

Note: These rights are only exercisable directly against ResidentInsure when we are determining the purposes and means of processing of your Personal Information (which we generally do if you are a Customer, prospective Customer, an employee of one of our Clients or someone we are sending marketing communications to). Please reach out to our Clients if you, as a Customer or Visitor, have any questions or concerns about the data handling practices of an ResidentInsure Client using our Platforms to process and store your personal information.

California consumers have the right to:

To exercise any of your rights as a California consumer, you should contact ResidentInsure by sending an email to or filling out this form or by calling (866) 249-1066.

Before complying with your request, we may need to verify that it is you that is making the request. To accomplish this, you (or your authorized agent) may be requested to (1) confirm specific pieces of Personal Information that we already know about you, or (2) provide us with appropriate identification depending on the sensitivity of the information requested. California consumers are limited to two requests for Personal Information per twelve-month period.

Your payment information may be processed via third party payment processors in accordance with such payment processors’ terms and policies. We transmit your complete payment information when you initiate a payment through the ResidentInsure Platform. We temporarily collect this information only so that we can pass it along to our payment processors, which you agree to use by submitting a payment through the ResidentInsurePlatform. We do not store your payment information.

It is our policy to post any changes we make to our Privacy Notice on this page, with a notice that it has been updated on our main homepage. If we make material changes to how we treat your Personal Information, we will notify you through a notice on the homepage. The date that this Privacy Notice was last revised is listed at the top of the page. You are responsible for visiting our site and this Privacy Notice to check for any changes.

If you have any questions or complaints related to our practices with respect to the collection, use, or disclosure of personal information, please feel free to contact us at:

Attn: Legal Department
4205 Chapel Ridge Road
Lehi, UT 84043